Blue Cross Blue Shield MA Mobile App
Client
Blue Cross Blue Shield Massachusetts
Employer
Blink UX
Project Type
Product Design, Design Systems
Project Year
2024
Redesigning a mobile app to be "brilliant at the basics"
A ground-up redesign of the MyBlue mobile app for Blue Cross Blue Shield of Massachusetts. The goal was to help members navigate their healthcare with clarity and confidence. The app needed to be "brilliant at the basics."
I was a lead designer on a team of four and stayed on this project, from working with our talented UX researchers to implement their foundational and concept testing insights through development handoff. We also delivered a robust design system that gives the internal team a foundation to build on.

The existing MyBlue app was cluttered and inconsistent. Overall, the app lacked the clarity and structure members needed to navigate their healthcare with confidence.

Key Screens




Design System & Delivery


