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Blue Cross Blue Shield MA Mobile App

Client

Blue Cross Blue Shield Massachusetts

Employer

Blink UX

Project Type

Product Design, Design Systems

Project Year

2024

Redesigning a mobile app to be "brilliant at the basics"

A ground-up redesign of the MyBlue mobile app for Blue Cross Blue Shield of Massachusetts. The goal was to help members navigate their healthcare with clarity and confidence. The app needed to be "brilliant at the basics."

I was a lead designer on a team of four and stayed on this project, from working with our talented UX researchers to implement their foundational and concept testing insights through development handoff. We also delivered a robust design system that gives the internal team a foundation to build on.

The existing MyBlue app was cluttered and inconsistent. Overall, the app lacked the clarity and structure members needed to navigate their healthcare with confidence.

Key Screens

Design System & Delivery